Eyes on Communication IV

Eyes on Communication IV

Getting to the Right Frame of Mind by David Gilman

Coming to Vision Essentials in August Details to Follow!

 

FRAME MATERIALS

Frame materials change the way your patient and their glasses look. For many opticians, describing frame style and material is often more difficult than talking the technical terms used for lenses. However, being able to differentiate materials and tell patients about style and fashion separates you from the competition. Your patients will describe their frames the way that you do. In fact, to be the most successful optician, combine the most successful attributes of a stylist.

TRY THIS BY BRAND

Brands have their own identities that consumers seek. Visit the brands page online for each of your suppliers in your office. For example, from the 2009 Opticians Handbook, here are some Luxottica brands that were described. Bvlgari – Exclusive. Luxurious. Unique. For style makers with discerning taste, an appreciation for exquisite details. D&G – Boldly defy convention with innovative styles, youthful creativity and a sleek logo that has become a symbol of a young, hip lifestyle. Ray-Ban – Traditional, clean-cut, high-quality materials, a timeless classic. Prada – Sophisticated, refined, clean lines, unique style and a strong character.

WHICH FRAME MATERIAL IS BEST?

The best frame material is a combination of looks, fashion and personal taste. Your ability to describe the differences is important so the patient understands why your service and products are the best choice.

 

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Eyes on Communication

Getting to the Right Frame of Mind by David Gilman

Coming to Vision Essentials in August Details to Follow!

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